Our Corporate Leadership Team

Photo of Joel Worthington, President of Rainbow International


Joel Worthington joined The Dwyer Group® in 2009 when he became a franchise developer for Mr. Electric. From 2010-2011 he served as a franchise consultant for the organization before being named vice president. Joel was named president of Mr. Electric in 2014.

Career Highlights

Joel’s career in franchising began in 2006 with DreamMaker Bath and Kitchen, an affiliate of The Dwyer Group, where he served as recruiter and vice president of recruiting and development. Before entering franchising Joel was a pastor of 16 years. Joel has focused on strategic initiatives during his time with Mr. Electric by creating new sales, customer service, commercial sales program and accounting systems while revamping the training and education platforms.  Joel represents the electrical industry well, serving on the Executive Board of Electrical Safety Foundation International.  Joel is also involved in community service through the Habitat for Humanity program.


He has a BA in Biblical Studies from Trinity Bible College and a BS in Professional Studies from Southwestern University. In 2014 Joel received the Certified Franchise Executive (CFE) designation through the International Franchise Association’s (IFA) Institute of Certified Franchise Executives.

Photo of Heather Todd, VP of Operations for Mr. Electric

Vice President of Operations

Heather Todd stepped into the role of Vice President of Operations for Mr. Electric in May 2021. In this position, Heather serves in a leadership role for franchise support, training, continuous improvement in systems and processes, as well as the growth and development of all stakeholders in the Mr. Electric franchise system.

Career Highlights

Heather joined the Mr. Electric family in 2017 as a Franchise Business Coach, where she coached Franchise Business Owners by monitoring key metrics, and determining strategies to overcome obstacles, expand leadership skills and guide their teams to achieve their company and personal goals. In January 2021, Heather became Mr. Electric’s first Director of Systems, where she led the creation of tools, systems, processes, training, and other items related to the execution of the brand’s strategic initiatives and vision for Neighborly overall. Heather is a Certified Franchise Executive earning the certification in 2019.

Heather has been awarded the honor of Top Franchise Business Coach for Mr. Electric for four consecutive years. Prior to joining Mr. Electric, Heather has held Operational and Marketing leadership roles in other Franchise organizations.


Heather graduated with a BS, in Business Management from the Lee Business School at the University of Nevada, Las Vegas.